Free mobile downloads can extensively increase the
attractiveness of a location (e.g. booth, POS).
McDonalds™, Volvo, the Cinestar Group and other
well-known companies are using this advantage to
effectively distinguish themselves from business
competitors.
Classic advertising channels like TV, radio-broadcasting
or print media are at best reaching a customer
perception of 8%. Brand awareness can be raised
to new dimensions by using innovative and brand-based
mobile contents like videos, wallpapers, information
or ringtones. Mobile contents achieve lasting
effects by remaining on the handset.
Users forward and show mobile contents to friends
and family. This leads to open-end viral superdistribution.
Surveys prove that every content is perceived by
5,2 further persons. Such chains of perception cannot
be reached by any other media.
By providing digital give-aways, Coupons or current
information customers interact with your brand
in a very intensive manner. The attention of potential
customers is attracted by the innovative performance
of the brand.
beamturf
® automatically gathers relevant
media-data and represents these through a webinterface.
Thus detailed conclusions about customers behavior
can be obtained.
Huge prorams like fair-plans, product presentations
or games can be distributed and established on
the market in a cost-efficient way.
Mobile contents can also be sold via beamturf
®.
This opens up new turnover potentials at the POS.
